Framework is an LA-based automated clothing manufacturer built for independent brands. The identity had to carry weight in a category that skews either loud or utilitarian — Framework wanted neither.
The mark is a modular grid of positive and negative space — a direct reference to the cut-and-assemble logic of their manufacturing process. It reads as a logo at any size and as a pattern when tiled.
Everything else follows the mark's logic: black on off-white, heavy type, wide margins, no decoration. The stationery and hang tags extend the system without adding anything new.
