ReachRx gives dermatologists instant access to pharmaceutical data — dosages, efficacy studies, rep contacts — without the rep. The brand had to feel clinical enough for physicians and modern enough to actually get used.
The mark is a cross-plus hybrid, referencing both the medical context and the connectivity of the platform. Color is teal on deep navy — warm enough to avoid sterility, cool enough to feel precise.
Product screens were designed around a single principle: key information at a glance, full context one tap away. The social presence carries the same directness — stat-first content, no stock photography.
